Fellow is a coffee product company helping make your morning coffee routine a fun and creative experience.
Fellow was looking to redesign their website to address some user pain points in the navigation and product pages as well as to bring their brand refresh to life through the website. Together we created new layouts for their pages and a more intuitive navigation set up. All the while, we stayed in line with their new brand guidelines to make their brand refresh a success.
My role in this project was to create and iterate upon the designs for the website. This project was done under the art direction of Rachel Cutler.